What is it?
12 Most is a site packed with interesting articles written by a plethora of brilliant people on the web. Every post begins with, "12 Most..." and goes on to list and describe the top 12 for the subject in question. The topics range from business to Internet to lifestyle and more, and the content is ALWAYS top-notch. Founded in June 2011 by Daniel Newman and Sean McGinnis, the site has evolved to include contributions from 50+ writers (myself included) and is currently ranked 28,979 out of all the websites in the world according to Alexa.
Why I love it?
In keeping with the 12 Most tradition, here are the twelve most compelling reasons that I am a 12 Most enthusiast:
1. The topics are are developed by the posters and not assigned by those who run the site. Anyone can submit an article and, as the posts are created organically, the content is that much more creative.
2. The community is highly interactive. Typically, when you comment on a post, you'll get a response within the hour.
3. Some of the most well-known on-line writers contribute to 12 Most. Anthony Iannarino. Chris Westfall. Aaron Biebert. Peggy Fitzpatrick. Steve Woodruff. Just to name a few.
4. The format is consistent. As you become a regular reader, you get used to the format and are able to navigate posts more quickly.
5. The categories are varied: Management. Leadership. Sales. Marketing. Talent. Professional Development. Blogging. Social Media. SEO. Innovation. Technology. Arts. Entertainment. Parenting. Relationships. Travel. Photography. More to come!
6. Posters are socially integrated. You can interact with the writers on Facebook, Twitter, YouTube, etc. Again, very conversational!
7. As mentioned, ANYONE can submit a post. Not anyone with an MBA. Not anyone with 20k followers on Twitter. Anyone. Period. 12 Most strips the bureaucracy out of art and information distribution. If there is something valuable to say, it can be said here.
8. 12 is the perfect number. It's just enough that the you know the topic is important enough to talk about but not so many that you are overwhelmed. I'm a believer. 13 is too many. 11 just isn't quite enough.
9. Authors have pages. If you like a particular author, you can find all of his or her posts by viewing his or her page.
10. "You might also like": At the bottom of each post is a listing of similar articles. If you like what you've read, you can spend hours following a trail of great content.
11. The theme and graphics. Very eye-catching! Each post contains a picture and, on the homepage, a slide show of those pics plays through. The format is very easy to read and not the least bit hard on the eyes.
12. It's free! "Duh!" You may be saying. Most blogs are free. But this content is amazing enough to pay for. Many of the posts are worthy of printing off, laminating, and putting on your refrigerator. Fantastic advice!
Who uses it?
Obviously, being ranked within the top 30k websites within the first 3 months of its existence, A LOT of people read 12 Most. There is always an active comment thread and the contributors are highly involved with their readers. I can't possibly list all of the people who contribute to 12 Most, but here is just a sampling:
Anthony Iannarino
Sam Fiorella
Peggy Fitzpatrick
Chris Westfall
Steve Woodruff
Margie Clayman
Ted Coine
John Boyle
Michele Price
Mark Babbit
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