All of us, it seems, have a natural tendency to detest salesmen. We hate taking calls from people who are trying to sell us something. It should be obvious to them, after all, that we don't want what they are offering, right? 'If I'm interested, I'll call you,' we say--which generally translates as 'I'm not interested.' But what of that rare occasion when we actually do buy something from a salesman? We may or may not gain much benefit from the product, but at lease we got that salesman off of our back, right? Wrong! We'd better hope not!
Whether it be the guy that sold you your car, your dentist, Fluffy's Vet Clinic, or your insurance agent, the best thing for you as a consumer is to have a salesman that continues to bother you after the sale. Why is this so important? Because it shows that the salesman wasn't simply trying to make a quick buck. If he or she is interested in feedback, that is a good sign. The mark of a good salesman is whether or not he still cares about you after the sale.
Good follow-up from a salesman demonstrates that he views you as a long-term investment. He continually views you as a future source of income and therefore always treats you with the highest level of customer service. So, next time you buy a product and don't hear from the salesman again, don't be relieved that you got him off of your back. Instead, try wondering why he is no longer interested in you? Is his product not beneficial enough to sustain you as a customer in the long run? It's quite possible. On the other hand, next time you do hear back from a salesman, trying giving him some honest feedback--understanding that he is showing a great amount of faith in his product to be inquiring about its usefulness after he's already been paid. Good follow-up is good sales.
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