Resource of the Week: Cinch

What is it?

Cinch is an audio-capturing application. It is free and available for desktops as well as in an application from the iPhone. To make an audio recording, you can use your PC, your iPhone, or dial the number (646) 200-0000 and Cinch will automatically add the recording to your feed if you use the number registered with your account. In addition to the audio recording, you can also add text and photos to enhance your messaging. Sharing of "Cinches" is currently available for Facebook and Twitter.



Why I love it

It adds another dimension to my content. Audio is a unique form of messaging in that it can be used while engaging in other activities. Working out. Mowing the lawn. Driving. It's another way to get your info into someone else's ears. Each "Cinch" goes into your Cinch feed that someone else can subscribe to; so it can sort of function as podcast. If you want to use Cinch for various purposes, you can also put your recordings into separate folders that can be subscribed to individually. Also, you can decide whether a "Cinch" is public or private, just in case it's something you don't want to share with the world.

Right now, I just use Cinch for audibly sharing content. But, I can foresee using it in the future to conduct meetings and interviews, record speeches that I give, and leave personal memos. It is incredibly simple to use and the sound quality is amazing. To give you a sample, I've created a "Cinch" of this post that I have put into my Cinch "How Does That Make You Buy?" folder.


Who uses it?

Here are a few people who currently use Cinch or have used Cinch in the past:

• Robert Scoble
• Jill Konrath
• Sarah Evans

Enjoy!